Bachelor of Arts Degree in Marketing

Concordia is one of few Northwest colleges and universities to offer a major in marketing. Students will explore consumer behavior, product life cycles, market research, sports marketing, and marketing strategy development and implementation. Unlike many other universities, 100 percent of the marketing students will benefit from completing supervised work experiences through internships, which will catapult them into their desired careers.

Marketing students may opt for one of the additional minors in accounting, entrepreneurship, environmental management, finance, international management, and sports management.

Degree Requirements

This major is designed as a traditional undergraduate, four-year program. It provides students with opportunities to develop the personal and professional skills of the marketing world. To accomplish this, students are required to complete courses and activities in three distinct areas:

  1. The first area requires students to complete the General Business CORE.
  2. The second area requires students to complete CORE courses in Marketing.
  3. The third area requires students to complete advanced study in a business-related concentration or minor, or choose a minor within the liberal arts field. The advanced study concentrations and minors include: Accounting with a CPA track, Entrepreneurship, Environmental Management, Finance, International Business, and Sports Management.

All students complete an internship. The purpose of this internship is to help students apply academic knowledge to a supervised work environment. The internship brings together academic preparation with an actual employment situation providing the students with an opportunity to apply their knowledge, communication, decision-making, and problem solving skills. The vast majority of business internships turn into full-time employment opportunity upon graduation. Many of these students are in an enviable position; they already have a job offer and can begin their careers immediately.

Students enrolled in the Marketing degree program, especially those who have selected the International Business as a minor, may wish to travel overseas to study or complete an internship with a company in another country.

BA General Education Requirements (48)

The following are exceptions to the General Education requirements.

  • MTH 123 College Algebra (3) fulfills the general education math requirement

General Business Core Requirements (37)

  • ACT 201 Financial Accounting (3)
  • ACT 202 Managerial Accounting (3)
  • BA 101 The Business and Economic Environment (3)
  • BA 203 Fundamentals of Economics (4)
  • BA 226 Computer Business Applications: MS Office (3)
  • BA 247 Quantitative Methods and Analysis (3)
  • BA 260 Principles of Organizational Management (3)
  • BA 301 Pre-Internship Seminar (1)
  • BA 342 Finance (3)
  • BA 352 Business Law (3)
  • MKT 360 Principles of Marketing (3)
  • BA 457 Ethical Leadership (3)
  • BA 499 Internship (5)

Marketing Major Core

  • MKT362 Consumer Behavior (3)
  • MKT 363 Marketing Research (3)
  • MKT 365 Innovation and Product Life Cycle (3)
  • MKT 366 Global Marketing (3)
  • MKT 467 Marketing Strategy and Management (3)

Minor Requirements

All undergraduate business students who major in Marketing must also complete one of the business-related advanced study areas as shown in this section or select a minor in the Liberal Arts. Students majoring in Marketing must select a minor other than Marketing.

  • Entrepreneurship (12)
    Complete four of the following courses:
    • BA 321 Today's Entrepreneurs (3)
    • BA 361 Sales and Advertising (3)
    • MKT 363 Marketing Research (3)
    • BA 471 Starting New Ventures (3)
    • BA472 Entrepreneurial Finance (3)
  • Environmental Management (12)
    • BA 452 Non-Profit Management (2)
    • BA 453 Fundraising and Grant Writing (2)
    • ENV 311 Environmental/Natural Resources Law and Ethics (3)
    • ENV 401 Environmental/Natural Resources Finance and Economics (3)
    • Choose two:
      • ENV 461 Negotiations (1)
      • ENV 462 Conflict Management (1)
      • ENV 463 Alternative Dispute Resolution Mechanisms (1)
    • Students should take SCI 112 Environmental Science (3) as part of their general education requirements for this minor.
  • Finance (12)
    Complete four of the following courses:
    • ACT 301 Intermediate Accounting I (4)
    • BA 341 Investments (3)
    • BA 344 International Trade, Finance and Monetary Issues (3)
    • BA 455 Risk Assessment (3)
    • BA 472 Entrepreneurial Finance (3)
  • International Business (18)
    • BA 331 Global Business (3)
    • BA 344 International Trade, Finance and Monetary Issues (3)
    • MKT 366 Global Marketing (3)
    • BA 450 International Management (3)
    • Modern Language (2 semesters of one language) (6)
    • Choose one option:
      Complete at least three (3) credit hours of BA 499 Business Internship either by (a) an international travel/educational experience, (b) an international internship, or (c) a stateside internship directly related to international commerce.
  • Sports Management (12)
    • SPT 461 Principles of Sports Management (3)
    • SPT 462 Sports Marketing (3)
    • SPT 463 Sports Financing and Sponsorship (3)
    • SPT 464 Legal Issues in Sports Management (3)