Sports Management Minor

Blend Your Passion for Sports with Business

The new sports management minor will provide students with the knowledge and experience to turn their passion for sports into a successful career. Courses include principles of sports management; sports financing and sponsorship; sports marketing; and legal issues in sports management.

The new courses are taught by experts in the field, with experience in both the business sector and in academia. For example, Dr. Lynn Lashbrook, president of Sports Management Worldwide, led the design and implementation of the Principles of Sports Management course. Lashbrook is no stranger to collegiate and professional sports. He previously served as the athletic director for the University of Missouri, managed NFL player contracts, and established the first ever online sports management company to educate future sports executives.

What is the Field of Sports Management?

T. H Sawyer in his article, Sport Management: Where Should it be Housed? explains that sport management degree programs in higher education represent a variety of sports-related settings including: recreational and sports facilities; hotels and resorts; public and private aquatic, golf, and/or racquet clubs; health and fitness programming found in corporations, hospitals, private agencies and clubs, and public settings; merchandising; youth, interscholastic, intercollegiate, and professional sports; community recreation; collegiate recreational sports; armed services recreational sports; and nonprofit youth agency recreation and sports programs. Furthermore, sport management curricula are flexible enough to meet the demands of student career considerations in such areas as sports leisure and recreation, sports and athletics, sporting goods, hostelries and travel, nonprofit agencies, and health and fitness management.

Students may find jobs like these in the Sports Business World:

  • Activities Instructor
  • Association & Organizations - Administrative Assistant
  • Association & Organizations - Assistant Director of Administration
  • Association & Organizations - Business Manager
  • Association & Organizations - Director of Communications
  • Association & Organizations - Executive Director/Associate Director
  • Association & Organizations - Meeting & Event Manager
  • Association & Organizations - Membership Coordinator
  • Athletic Conference Administrator
  • Athletic Director
  • Booster Club Coordinator
  • Camp Director
  • Camp Instructor/Park Ranger
  • Club Manager
  • Collegiate Athletic Fund Raiser
  • Community Services Agency Director
  • Corporate Fitness Center, Manager
  • Cruise Recreation Director
  • Equipment Manager (College or Professional Sports)
  • Facilities Manager (College or Professional Sports)
  • Health Club Owner/Operator/Manager
  • Health/Fitness Club Member Services Representative
  • Marketing Director (College or Professional Sports)
  • Marketing Representative - Professional Sports
  • Park/Swimming Pool Manager
  • Professional Sports - Community Relations Director
  • Professional Sports - Director of Corporate Sales
  • Professional Sports - General Manager
  • Professional Sports-Promotions Manager
  • Professional Sports - Public Relations Director
  • Professional Sports - Ticket Operations Director
  • Professional Sports Scout
  • Professor
  • Recreation Leader/Senior Center or Assisted Living Center
  • Recreational/Facility Program Marketing Director
  • Recreational Facility Manager
  • Sales Representative - Sports-related
  • Sporting Goods - Creative Director
  • Sporting Goods - Retail Manager
  • Sports Agent/Athlete Representative
  • Sports Broadcaster
  • Sports Editor
  • Sports Events - Booking Coordinator
  • Sports Events - Staffing Coordinator
  • Sports Information Director/Coordinator
  • Sports Journalist
  • Sports Marketing Specialist
  • Sports Psychologist
  • Sports Talk Show Host
  • Sports Tour Operator
  • Sports Venues - Director of Guest Services
  • Sports Venues - Event Security Manager
  • Sports Venues - Game Production Manager
  • Sports Venues - Surface Maintenance
  • Ticket Administrator (College or Professional Sports)
  • Tournament Organizer
  • Youth Club Counselor
  • Youth Club Director