Marketing Minor
We Can Connect You to the Ultimate Marketing Program!
Perhaps you have a hot idea for a new business venture and would like to learn how to market your product on the Internet? Or maybe you would like to develop a foreign market for a domestic product? We can show you how to successfully market your product or venture by focusing on the essential elements of Marketing:
- Consumer Behavior: How will consumer behavior impact purchasing decisions?
- Market Research: Research will allow you to properly identify potential consumers.
- Global Marketing: Learn to move beyond the borders of the US and take advantage of a huge global consumer base.
- Innovation and Product Life Cycle
- Marketing Strategy and Management
Why study marketing? In addition to being a creative and exciting aspect of the business world, Marketing is essential to the survival of any company. For the college graduate, that means a wide variety of companies will need your expertise as a Marketing Specialist. In your professional endeavors, you will be able to craft a marketing strategy for a given company by selecting a target market and appropriate marketing mix. The marketing mix focuses on Product, Price, Place and Promotion (all controllable variables). Learn to execute a well-designed marketing plan and help a business venture grow exponentially!
Get Connected to Marketing and let us give you the skills to become a sought after Marketing Manager or Director! Our marketing classes are in demand, so contact us today to reserve your place!