Dr. Michele K. Wayte
Professor of Marketing
Education
- BA, Clinical Psychology and Communications, Purdue University
- MA, Clinical Psychology, University of Pennsylvania
- PhD, Communications, Purdue University
Background
Michele has taught principles of marketing, buyer behavior, advertising, personal selling, global relationship and marketing, and research methods. She has served as a project director and senior research analyst for global marketing research firms in Chicago, Phoenix, Los Angeles and Portland.
She is also a private consultant and has worked for such Fortune 500 companies as Procter & Gamble and Hormel International Foods for which she completed the all-island SPAM® study on Guam.
Previously she was marketing professor at the University of Guam, California State University at Fullerton, and George Fox University. She has also taught graduate marketing courses in Hangzhou, China in association with the Beijing School of Management.