Professor of Marketing
Contact InformationSchool of Management
2811 NE Holman St.
Portland, OR 97211
- Doctorate in Marketing, Michigan State
- MBA Marketing, Michigan State
Bill's marketing Ph.D. is from Michigan State University with minors in electrical engineering, econometrics, statistics, and evolutionary ecology. Bill has 30 years of cross-disciplinary work experience that has been spent 70% in industry and 30% in academia. His favorite topics raise cutting edge theoretical issues, and cutting edge practice questions, at the same time. While working for Hewlett-Pacard, bill fell into managing patents and spent 10 years consulting with companies on profitably managing intellectual property before coming to Concordia University in January of 2011